We focus on marketing so you can focus on the core business.
Get to know more about our approach and learn how it can work for you.
We get to know you, your business and your immediate needs or pain points. During the Discovery phase, we collate more about your brand; competitors; ideal customers and their personas; current marketing efforts; goals and desired outcomes; budgets and more. Combining that with the current state of the business, we create a proposal and plan to meet your needs and drive more business.
We develop a unique “Vision-Strategy-Structure-Results” prescription for how to proceed in meeting your needs or alleviating those pain points. This part of the plan allows us to plan ahead, track our progress, identify any gaps along the way, and ultimately helps save time and money. Benefits of this core plan include:
- Identifies where you want to go and how to get there
- Outlines specific goals that may include awareness building, lead generation and customer retention
- Establishes pertinent, realistic metrics and KPIs to ensure success
- Provides a holistic look at your company and how a marketing road map can help support your goals
We identify two to four priorities in your marketing plan that will help us reach your larger business goals. By establishing these priorities, we can successfully road map appropriate integrated tactics, set budgets, and allocate resources or partners as needed.
The plan goes into action with tactical execution per the “Vision-Strategy-Structure-Results” prescription and with close project management from Modern Vantage Marketing. We partner with you to facilitate proper resources for campaign execution.
During and after the tactical implementation, we will evaluate KPIs, processes and procedures to monitor and measure success. We actively review data and reporting along the way so there is ample opportunity to course correct as needed to maximize your end results.
Achieving success through marketing efforts can often be optimized through a phased approach. We will evaluate your new goals, refine priorities as needed and follow the same proven process.
Julia Wiltshire, founder of Modern Vantage Marketing, has 18 years of marketing, digital, communications and brand experience with start-ups, small businesses, and large corporations.